About Us

Nurturing Mothers, Nourishing Futures

About Us

At The Japa Store, we believe that the postpartum journey is sacred—a time that deserves warmth, nourishment, and intentional care. Inspired by the age-old Indian tradition of Japa—a 40-day period of rest and recovery after childbirth—we are here to help new mothers heal, thrive, and embrace motherhood with strength and serenity.

Our Story

It all began with a simple observation: watching the women in our families eat handmade ladoos after childbirth. These weren’t just sweets—they were packed with ancient wisdom, healing herbs, and deep-rooted love. But in today’s fast-paced world, these nourishing rituals are being lost.

Determined to preserve and modernize this tradition, we turned to our grandmothers’ recipes, collaborated with gynecologists and nutritionists, and began crafting ladoos that are both wholesome and convenient. From school fairs to family kitchens, we refined our products based on real feedback—always staying true to our mission of supporting new mothers through care, comfort, and culture.

What is Japa?

Japa is the 40-day postpartum period traditionally dedicated to rest, rejuvenation, and recovery for new mothers. It’s a time when the body heals, energy is restored, and a strong foundation is laid for both maternal and infant wellness. We honor this beautiful tradition with modern, science-backed nourishment solutions.

Meet the Founders

Our passionate team is led by

Ishaan Talesara

Chief Growth Officer (CGO)

“I lead the growth strategy of The Japa Store — from designing marketing campaigns and social media to reaching new moms and building partnerships.”

Arshiya Choudhary

Chief Product & Wellness Officer (CPWO)

“I ensure each ladoo is both delicious and healing — combining tradition with research to support postpartum moms in the best way.”

Riddhiman Singhvi

Chief Operations Officer (COO)

“I oversee how our ladoos go from kitchen to customer — making sure production, packaging, and delivery all run smoothly.”